Twitter, as popular with marketers as perhaps any crowd, has seen plenty of interesting comments from industry players about Omnicom and Publicis Groupe calling off their marriage since the development broke last night.
Below are 10 Twitter provocative reactions, including tweets from the agency (R/GA) and brand (new Airbnb CMO and former Coke creative exec Jonathon Mildenhall) worlds.
Schadenfreude appears to be the mood of the hour for some. And there are a slew of messages humorously having fun with WPP chief Martin Sorrell, who all agree must be tickled pink by the bad news from his rivals. (Sorrell has been an outspoken critic about the proposed megamerger.)
Check them out:
Omnicom rolls over, blinks, stares perplexedly into the sleeping face of Publicis, thinks: My head! Where am I? I remember Champagne...— R/GA (@RGA) May 9, 2014
This whole failed Publicis Omnicom merger was like 2 magnets with the same polarity trying to attract each other.— Ian Schafer (@ischafer) May 9, 2014
The whole #publicisomnicom merging collapse story is worth a TV show I think.— Romain Persuy (@MrPersuy) May 9, 2014
Somewhere Martin Sorrell is chortling triumphantly, possibly while stroking a white cat.— Adam Pasick (@Adampasick) May 9, 2014
Imagine Sir Martin Sorell doing an epic split between a Publicis and an Omnicom logo. Great. Send awards to my inbox.— Joakim Norman (@joakimnorman) May 9, 2014
Sad to hear the bloviated Publicis Omnicom merger is dead blowing $48 million of their clients' funds in prep expenses. #callme— Ben Kunz (@benkunz) May 9, 2014