The Adweek/Shareablee Instagram Video weekly chart is back after a brief hiatus, as we've tweaked our approach and will now regularly call out only the top-of-the-heap winners.
The chart below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV show), which will appear every week. Two wildcard niches will be sprinkled in, and we've chosen food/beverage and pro sports teams for this week's edition.
The winners are determined by which brand had the hottest single video on Instagram.
So for the week ending Aug. 16, check out the No. 1s in this multimedia infographic, which lets viewers watch the top videos while seeing what kind of organic reach the brands achieved.