Zenith Merges Print, Digital Divisions
Zenith Media’s move to formally merge its print and digital divisions could ratchet up the pressure for print publishers to follow a similar path—one that some have been slower to do, despite the increasing digitization of media.
“For us to go to our client with a holistic solution, we want to go to partners who can bring packages to life for us,” said John Nitti, svp, managing director of digital, who is leading the new unit.
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