'Women's Health' Is Having a Twitter Party

Partners with P&G to get social for Olympics

The 2012 London Olympics are being branded the first "social games." To capitalize on what's expected to be a large amount of online chatter surrounding the events, Rodale’s Women’s Health is planning its first “Twitter Takeover” issue.

The July/August issue will include a 15-page “Look of a Winner” editorial section full of interviews with Olympic athletes. Women’s Health editors will place hashtags throughout the section and encourage readers to use them at specific dates and times during the games—such as during the opening ceremonies. 

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