Women's Health editor Michele Promaulayko is leaving the print world to assume the same role at Yahoo Health, the company announced today.
Promaulayko has been the editor of Rodale-owned Women’s Health for five years. Under her leadership, Women’s Health grew digitally and in print and won some of the magazine industry’s highest awards, including a National Magazine Award for General Excellence. The 1.5 million circulation magazine has also managed to maintained strong single-copy sales, which rose 3.3 percent in the first half of 2014, even as much of the women's category continued to struggle on the newsstand.
"My time at Rodale has deepened my passion for health," Promaulayko told WWD. "But [Yahoo] came calling and I was super excited ... I think that traditional editorials and publishers are going through growing pains. I am not shying away from challenges and diving into digital full-on."
Prior to joining Women's Health, Promaulayko spent nine years as the executive editor of Cosmopolitan under Kate White. Previously, she had been an editor at Time Inc.'s now-defunct Teen People. She is also the author of the book Look Better Naked: The 6-Week Plan to Your Leanest, Hottest Body Ever.
Yahoo also announced the hire of TV personality Katie Brown as the new editor of DIY Crafts Magazine, which is slated to launch this fall.
The company has been steadily building its roster of digital "magazines" under CEO Marissa Mayer. Earlier this year, Yahoo recruited two big names—Elle creative director Joe Zee and beauty mogul Bobbi Brown—to lead its fashion and beauty verticals, respectively.