Will We Have to Say Goodbye to AOL's Joystiq?

Demand for video ads and niche content could lead to blog's closure, expert says

One of the largest video game industry publications online, Joystiq, may be closing its doors in the upcoming weeks, re/code reported. The digital publication said that parent company AOL will likely be shutting down the 10-year-old gaming publication as well as other "underperforming" sites.  While the company declined to comment on the report, the gaming portal itself posted a tongue-in-cheek story regarding the rumor.

"Sources tell Joystiq that the staff is aware of the closure, but corporate hasn't officially told them, so they are unable to acknowledge anything out of concern that it will cause immediate shutdown," it wrote.

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