Wenner's Us Style Again Put on Hold
For the second time, Wenner Media’s Us Weekly postponed plans to launch a fashion/beauty spinoff. Us Style, first slated for a spring launch and delayed until the fall, is being put off again.
Us Style was supposed to publish quarterly with a circulation of 450,000. It would have competed with other fashion/beauty spinoffs like Time Inc.’s People StyleWatch.
While the softened economy was cited the first time Us Style was delayed, Us Weekly publisher Vicci Lasdon Rose said that distribution problems that disrupted magazine deliveries to retailers across the country in February led to the decision to put off the launch a second time.
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