Time Inc. NewFront Touts Expanded Distribution, New Video Hub

More brands to launch live programming

At Time Inc.’s NewFronts debut this morning, People magazine editorial director Jess Cagle jokingly proposed a drinking game in which the audience would take a shot every time the phrases “amazing content” or “unparalleled access” were used. By the end of the presentation, he surmised, everyone would have blacked out.

And boy, was he right.

Those phrases—meant to underscore the fact that Time Inc.’s legacy as a media company gives it the ability to create higher-quality content—formed the backbone of Time Inc.’s

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