Teen Vogue Launches Native Ad Play With Instagrammers

Social followers to promote advertisers' fashions

With more than 625,000 followers, Teen Vogue is one of the biggest magazine brands on Instagram (among fashion magazines, second only to big sister Vogue). Now the magazine is enlisting that social following to capitalize on the native advertising trend.

A new Instagram influencer network, called the Teen Vogue Instalist, is made up of 10 Instagrammers selected by Teen Vogue’s editorial team. They range from up-and-comers to well-established bloggers like 14-year-old Amanda Steele (aka @makeupbymandy24), with nearly 500,000 followers.

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