Special Green Section Does a 'Body' Good
Magazines have scaled back their environmental content as ad and consumer interest have cooled, but Martha Stewart Living Omnimedia’s Body + Soul still thinks there’s room for green.
The September issue will feature a 68-page section called The Going Greener Guidebook, bordered by a flip cover and solely sponsored by organic yogurt maker Stonyfield Farm.
Stonyfield in September and October will tout the guide on 10 million yogurt container lids, directing consumers to download a digital copy on its Web site.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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