Southern Comfort

Dixie chic is giving regional titles like Southern Living a lift

Across the South, the start of fall can only mean one thing: college football, and along with it the time-honored tradition of tailgating. Riding the enormous popularity of the weekend ritual, Southern Living recently kicked off its own tailgating season.

In the kind of cross-media touchdown that has boosted newsstand sales 6.6 percent to 137,962 in the first half of this year alone, Southern Living published the Official SEC Tailgating Cookbook, which became a national best-seller thanks to recipes like Woo Pig Sooie Ham-Stuffed Biscuit.

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