SmartMoney Editorial Getting Extra-'Textual'
Seeking to bring interactivity to print, publishers have been dabbling with technology that lets readers shop from the pages of a magazine by texting keywords that are printed on pages. For the past couple of years, Hearst Magazines titles including Cosmopolitan, Good Housekeeping and Redbook have worked with technology company ShopText to let readers buy products, request samples and enter sweepstakes via text message.
Now, sibling title SmartMoney is using the technology to push editorial rather than commerce.
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