Single-Copy Mag Sales Trending Downward

Magazines’ second-half ’08 circulation reports aren’t due out for a few weeks, but the single-copy picture isn’t looking good. At a time when consumers are cutting back on discretionary spending, single-copy magazine sales declined 8 percent to 244 million in the third quarter from 266 million in the year-ago quarter, according to MagNet, which compiles magazine newsstand sales data.