Self Launches Frozen Foods Line

It's a first for Condé Nast

With recent brand extensions, Condé Nast’s Self magazine has focused on helping readers burn calories. Now, it’s going to guide them in what they can actually eat.

In the latest example of editorial intersecting with commerce, Self is launching a new line of frozen meals with Benevida Foods CEO and chef Calvin Harris. The Self Healthy Kitchen line is rolling out to 2,900 stores across 37 states, including Kroger, Stop & Shop and Whole Foods’ Northwest locations. The partnership was struck by FremantleMedia,

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