Rodale: Soon to Be a Retailer

The health and fitness publisher gets set for an ambitious e-commerce play

Maria Rodale calls herself a writer, cook, organic enthusiast and romance novel lover. Now she can add one more to the list: online retailer.

The health and fitness publishing company that bears her name is launching an e-commerce venture that is more aggressive than the typical online retailing efforts coming from magazine publishers lately. Trading on the company’s healthy and eco-friendly image, Rodale’s, as the new site will be called, is set to open this spring.

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