Report: Business Magazines See Uptick in Readership
Business publications have been decimated in terms of ad spending this year, but marketers who have pulled out of the category might have missed a big opportunity to reach their target audience.
At a time when it would seem that consumers would be seeking help to navigate the recession, business titles have seen an uptick in readership this past year, Mediamark Research & Intelligence’s fall magazine audience report shows.
Six business titles—Forbes, Fortune, Inc., Smart Money, The Wall Street Journal and The Economist—had year-over-year increases in total audience, the twice-annual report shows.
The Journal saw its audience grow 11.6
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