Publishers, Buyers Fight Over CPM Hikes for
Recession or no recession, magazine companies are expected to ask for the usual 3 percent to 7 percent cost-per-thousand increases next year, many of them citing the need to offset higher expenses.
Recession or no recession, magazine companies are expected to ask for the usual 3 percent to 7 percent cost-per-thousand increases next year, many of them citing the need to offset higher expenses.