Publisher Looks to Trump Toppled Travel With Afar
It’s a daring—some might say crazy—time to launch a magazine, much less one devoted to travel. So far this year, the category’s ad pages have declined 33.7 percent, per the Mediaweek Monitor.
But entrepreneur-turned-publisher Greg Sullivan thinks that his forthcoming travel magazine Afar can carve out a niche by devoting itself to the experiential traveler. Sullivan, who’s bankrolling Afar with $10 million of his own money, is pitching a nonformulaic approach to sight-seeing under the editorship of Susan West (Smithsonian, Health).
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