People.com Buys Celebrity Baby Blog | Adweek People.com Buys Celebrity Baby Blog | Adweek
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People.com Buys Celebrity Baby Blog

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Seizing on the growing interest in celebrity spawn, People.com bought Celebrity Baby Blog, a four-year-old Web site devoted to celebrities and their babies, from founder Danielle Friedland.
 
For the time being, celebrity Baby Blog will remain separate from People.com. In the coming weeks, the blog and People.com will begin cross-promoting each other.
 
People.com hopes the acquisition will grow its appeal with its largely female audience, while it plans other additions, both home grown and through acquisitions, to build traffic to the site.