'People' Magazine Rolls Out the Red Carpet

Partnerships with Gilt, Redbox promote Oscars coverage

This Sunday night, millions of viewers will tune into the Academy Awards to find out who takes home film’s top honors—and see who makes the “Best Dressed” lists. To capitalize on the red carpet obsession, the People franchise is rolling out e-commerce and social media initiatives to put readers in the middle of the sartorial whirlwind that is the Oscars.

“Red carpet is the most anticipated coverage of the year among our readers,” People publisher Karen Kovacs told Adweek.

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