No Joke: The Onion Quits Print Editions | Adweek No Joke: The Onion Quits Print Editions | Adweek
Advertisement

No Joke: The Onion Quits Print Editions

Satirical weekly was down to three from a peak of 17 editions

The Onion | Photo: Getty Images

No, really: The Onion is folding the last of its print editions in December. The 25-year-old satirical newspaper once distributed its weekly newspapers in 17 markets, but now it’s down to three, in its home base of Chicago as well as Milwaukee and Providence, RI.

“It’s sad to see a print edition no longer exist, but it’s important to see the Onion succeed,” Mike McAvoy, president of the Onion Inc., told Crain’s Chicago Business.

The move is in keeping with the downward trend for U.S. print newspapers, some of which have scaled back distribution or folded altogether in the face of changing reader and advertiser patterns.

The Onion claims profits have been rising, though, thanks to a growing digital audience and greater focus on Web videos for viewers and advertisers as marketers have turned to branded content to reach consumers.

Advertisement

Advertisement