The New York Times Spotlights Virtual Reality Video at NewFronts

Taking video to a new level with 'the next frontier of visual storytelling'

If The New York Times' first-ever NewFronts presentation last year was about convincing buyers that the Gray Lady was serious about video, this year's was all about taking that video to the next level.

The morning's biggest announcement spotlighted the Times' early experimentation with virtual reality, which video GM Rebecca Howard, who first experienced VR at this year's Sundance Film Festival, raved about as "the next frontier of visual storytelling."

For its first foray into VR, the Times enlisted director Chris Milk and his production company, Vrse, to document the work of French artist JR, who created the latest New York Times Magazine cover.

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