New York Magazine Launches Enhanced iPad App | Adweek New York Magazine Launches Enhanced iPad App | Adweek
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New York Magazine Launches Enhanced iPad App

Integrates content from NYMag.com blog network

New York magazine is finally scrapping its digital replica app and launching a new interactive version of its weekly print magazine that was created with digital design agency The Wonderfactory and uses the Mag+ platform.

The app will be available for download from the Apple Newsstand—another first for New York’s tablet edition—beginning on April 1. Non-subscribers can buy single copies or monthly or yearly digital subscriptions, while existing print subscribers will get full access to the digital version for free. Some of the magazine’s special issues, like the current New York Weddings, will also be available as interactive tablet editions.

In addition to the weekly magazine, the New York app will integrate regularly updated content from New York Media’s popular blog network—including Daily Intel, Vulture, Grub Street and The Cut—all of which will be available without a subscription, and accessible by sliding to a separate part of the app. The blog section of the app will also include “freemium content” from the print magazine to entice readers to subscribe. (Magazine stories will continue to be free on Nymag.com, however.) “The accomplishment of this app is that it also gives you daily content,” said New York publisher Larry Burstein.

The app’s launch is being tied into the magazine’s 45th anniversary issue, which hits newsstands April 8 and features a “Childhood in New York” theme. (The magazine has been releasing a yearly anniversary issue since 2011, with themes like “Scandal” or “The Apartment,” although it hasn’t been billed as such—instead, staffers have taken to calling it the “nostalgia issue,” said Burstein.)

Full-page print ads from the magazine will appear within the digital edition, in accordance with Alliance for Audited Media tablet guidelines, while advertisers who buy partial-page print ads will have the option to purchase separate ads in the app. Separate sponsorships will be sold on the daily blog side of the app. (Tekserve, the New York-based Apple repair service, is the launch sponsor.)

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