New Cosmo Site Feature Lets Viewers 'WTF' or 'OMG' a Story
Partnership with Social Amp lets readers react to stories via Facebook
Apart from the ubiquitous “like,” magazine fans don’t typically have many options for interacting with their favorite titles on Facebook. That’s why, when Facebook announced the release of Open Graph 2.0 last year, Hearst Digital Media struck up a partnership with developer Social Amp, a Merkle company, to provide a more social experience for readers of its magazines.
The new platform, called MagShare, makes browsing Hearst magazines’ websites more interactive. After authenticating their Facebook credentials on the site, readers can react to articles using a list of preset actions (like “want” or “love”), which are then posted directly to their Facebook feeds.
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