Study: Millennials Engage With Magazines Via Social Media
But they want something out of it
While many magazines are still struggling to produce revenue from digital platforms, their social media efforts aren’t going to waste—if they have something tangible to offer. According to a new study from the MPA and GfK MRI, millennials are engaging with magazines through a number of different social media platforms in search of special contests, promotions and discounts.
The MPA’s study, which surveyed over 1,000 consumers between the ages of 18 and 34, found that nearly all millennials read magazines—93 percent of those surveyed said that they have looked at a magazine in the past 60 days, and 37 percent read a digital edition—and are hooked on mobile technology and social media.
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