Meredith Moves to Make Money in Mobile
Meredith is getting ready to enter the iPad market with a Better Homes and Gardens app set to launch in November as part of a push to capture a growing mobile audience. It has just soft-launched three mobile sites for three of its brands (BHG, Parents and Fitness), with a series of apps on the way. L’Oreal and Kraft are among the launch sponsors.
Execs there said with women now accounting for more than half of mobile phone users, its brands have a big chance to connect with women as they hunt for tips and information while on the go.
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