Mediaspace Lands Minority Stake of Kaesu
Anticipating a shift in ad spending from large metro to local newspapers, Mediaspace Solutions announced that it’s taking a minority stake in Kaesu, a provider of digital ad platforms to community newspapers.
With the investment from Mediaspace, Kaesu will launch a new set of tools called CoolerAds that are designed to make it easier for national advertisers to place ads in multiple community papers with a single order.
While large metro papers are struggling, free community papers, an estimated $4 billion industry, are still viable and ripe for national advertising growth, pointed out Scot Kerr, president of Mediaspace.
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