Dan Bova Promoted to Editor-in-Chief at 'Maxim' Magazine | Adweek Dan Bova Promoted to Editor-in-Chief at 'Maxim' Magazine | Adweek
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'Maxim' Replaces Editor-in-Chief Joe Levy

Executive editor Dan Bova will take over
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Maxim magazine is getting a new editor-in-chief. After two-and-a-half years on the job, Joe Levy is stepping down from the top editorial spot and will be replaced by his second in command, executive editor Dan Bova.

Before heading to Maxim, Levy edited its sister title, the now-defunct men’s magazine Blender. According to the New York Post, his exit from Maxim is being called a “mutual decision,” but he’s only staying through the end of the week to help with the “transition.”

As for what he’ll do next, Levy told Forbes, “The truth is I’ve done TV for years, but I had a chance to do a prime-time series with ABC this summer," referring to his stint on ABC's Karaoke Battle USA. "It was a small show, but it opened up some other doors, and I’m interested to see what’s on the other side of them. It’s a good time to take a look around and see what else is out there.”

Maxim, which was acquired by Cerberus Capital in 2009, has had a rough few years, with ad pages dropping 8.6 percent in the first nine months of 2011, according to the Publishers Information Bureau. The magazine that once pulled in more than $50 million a year in profit is now said to be “marginally profitable at best,” according to the Post.