The Los Angeles Times Media Group has appointed a series of new vice presidents whose goal will be to “boost advertising and other revenue from digital and emerging media,” the newspaper announced today.
“The competitive landscape is evolving faster every day, and our ability to remain at the forefront demands ongoing change,” Times chief revenue officer and evp of ad sales John O'Loughlin explained of the newspaper group's decision to appoint four new executives.
As vp of media and business development, former HBO distribution exec Andrea Nunn will oversee sales for broadcasting and publishing. Jennifer Collins, who joined the Times from Variety.com, was named vp of digital revenue products, and will be in charge of developing new products and partnerships, as well as the publishing of special sections.
David Burns, the new vp of promotional revenue, sports, and events, most recently oversaw sponsorship and product placement for alcoholic beverages as a managing regional sales director for the newspaper. And finally, Mike Kechichian, who has been director of marketing, planning, and development for the media group since 2006, will become vp of advertiser marketing.