Jill Abramson Isn't a Fan of Native Advertising

Worries about 'leaving confusion in readers' minds'

New York Times executive editor Jill Abramson isn't a fan of native advertising. At yesterday’s Wired Business Conference, which attracted some of the biggest names in tech and media, Abramson essentially wrote it off as confusing for the consumer.

In a Q&A with Wired editor in chief Scott Dadich, Abramson expressed reservations about sponsored content. “What I worry about is…leaving confusion in readers' minds about where the content comes from, and purposefully making advertising look like a news story,” she said.

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