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Hot List: Magazines

See what magazine brands are taking chances and embracing change
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Travel
Departures

While other magazines get as slim as their readers’ wallets, Departures doesn’t have that problem. The super-luxe lifestyle title grew ad pages 46 percent through the first nine months of 2011 and projects being up 43 percent this year as advertisers chase its
1 million AmEx Platinum Card or Centurion members. Readers are passionate, too: Departures ranks No. 3—tied with airport lounges—in a list of AmEx card benefits.


Men
GQ

GQ continues to stir up conversation across the media landscape with stories that span the culture and political spectrum. Aided by social media efforts like its irreverent Twitter feed (@GQMagazine), GQ.com has more than doubled its uniques to 2.2 million since relaunching in 2009, while its total tablet edition circulation increased to 62,241 in September. 


Food
Food Network Magazine

Two years after Food Network Magazine upended the cooking magazine category based on the popularity of the eponymous network, it’s still sizzling. (No wonder, then, that Hearst is giving the model another go with its new HGTV Magazine.) Ad pages are projected to increase 9.5 percent in 2011, with circulation up 11 percent to 1.5 million. Rate base is going up to 1.4 million in 2012, the sixth increase since launch.



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