Good Housekeeping to Up Trim Size, Cut Rate Base, Raise Cover Price
Hearst Magazines will increase Good Housekeeping’s trim size, cut its rate base and raise the cover price in an effort to update the 124-year-old title’s perception.
The company disclosed last month that it had been testing a larger format and higher cover price.
Over the past couple of decades, older women’s service titles have lost ground to newer, so-called women’s lifestyle publications like Martha Stewart Living Omnimedia’s Martha Stewart Living and Time Inc.’s Real Simple, whose readers tend to be younger and more affluent.
With the January 2010 issue, Good Housekeeping will increase its trim size by 10 percent to 8 ¼ by 10 7/8 inches while lowering its rate base to 4.3
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in