'Golf Digest' Teams With GolfLogix to Create Personalized E-Mags | Adweek 'Golf Digest' Teams With GolfLogix to Create Personalized E-Mags | Adweek
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'Golf Digest' Teams With GolfLogix to Create Personalized E-Mags

Golf Digest Live tailors content to a user's performance

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Magazines are always trying to find ways to target their content to readers’ interests and needs. Golf Digest is taking that concept a step further with the launch of Golf Digest Live, a digital magazine that creates personalized issues based on the reader’s most recent round of golf.

By teaming with GolfLogix, a free mobile app that offers GPS, club and stat tracking at more than 30,000 courses, Golf Digest Live gathers data from subscribers’ rounds. GDL uses that information to produce a post-game recap and a personalized e-magazine offering tips, tricks and articles from the Golf Digest archive, all of which are specifically tailored to the player’s strengths and weaknesses. While most of the content is meant to be read after a game’s completion, certain features—like videos and game rules—will also be available to users while on the green.

Golf Digest Live is available as an in-app purchase within the GolfLogix app. After a 30-day free trial, it will cost $19.99 annually, which includes an unlimited number of personalized issues—it just depends on how many rounds of golf you play. Both Nike and Farmers Insurance have signed on as launch sponsors.

Golf Digest senior editor Matt Ginella, who oversaw the content side of Golf Digest Live, called the magazine’s pairing with GolfLogix a “perfect partnership. … GolfLogix was always hoping to be with the golfer off the course, and we were trying to figure out a way to be with the golfer on the course.”

And because GolfLogix already ranks as the most-downloaded golf app—it has more than 1.75 million users—Golf Digest Live will get to launch to a built-in audience, all of whom will be asked whether they want to upgrade when they open their GolfLogix apps. “We’re essentially playing to a packed stadium—we’re not starting at zero like most apps have to,” said Ginella.

According to Ginella, Golf Digest Live will continue to improve as golf-tracking technology does. “Right now, the only speed bump to crazy success that I see is data entry—we need users to give us their results,” he said. “I’m excited about integrating technology that lets you track a ball or track when you use a club. … If we can use all of those ancillary products, that’s where the app gets really slick.”