In the era of the 24-hour news cycle, it's tough for a news magazine to stay current, and no less so in sports. Just ask Sports Illustrated. So ESPN The Magazine—which only has 26 issues a year to work with—is taking a less time-sensitive approach by building its issues around themes.
“There’s no way to keep up in terms of a news cycle with what’s happening, and I don’t necessarily want us to,” editor in chief Chad Millman told Adweek.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in