eMarketer: Magazine Ad Spend in Decline
Consumer magazines are struggling, and the picture continues to worsen. One sobering statistic: 525 magazines folded in 2008, along with 87 more, so far, in 2009. That bleeding will not be staunched anytime soon.
eMarketer estimates magazine ad spending was down 7.1 percent in 2008, to $13 billion. In 2009, the decline will be a more severe 16.2 percent.
Due to the recession, advertisers reduced their budgets across the board — and print publishing took a significant hit.
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