The Economist Launches Electionism, a Tablet-Only 2012 Election App | Adweek The Economist Launches Electionism, a Tablet-Only 2012 Election App | Adweek
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The Economist Launches Tablet-Only 2012 Election App

The free HTML5 app aggregates content, tweets, links
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The Economist Group is giving political junkies one more way to follow the 2012 election with a just-announced, tablet-only app. The free HTML5 app, called Electionism, will include content from The Economist and its D.C.-insider sister publication, Roll Call, as well as a “Noted Elsewhere” section where journalists will share links to what’s on their reading lists and a “Latest From Twitter” section that will aggregate the most notable tweets from candidates, pundits, publications and other politically savvy sources.

The app was created by The Economist Group Media Lab and Toronto-based Pressly, a Flipboard-like service that creates tablet-friendly versions of online publications, but converts them into HTML5 apps rather than native tablet apps. Electionism will be available for the iPad, Samsung Galaxy and Kindle Fire. A BlackBerry Playbook version is in the works and “will be available shortly,” according to the announcement. (If you're lacking in a tablet, you can see the Tumblr version here.)

"It is extremely important to us that we provide our readers with not just commentary and analysis, but also the opportunity to discuss and debate the key issues,” Nick Blunden, publisher of The Economist online, said in a statement. “By building content sharing functionality through Facebook, Twitter and email into the Electionism app, we have provided readers with the ability to engage others in a conversation around the election.”