Performance Marketing

Dish Outbid Competition for Hulu

Google made highest offer, but under different conditions

Last month, six companies submitted their initial bids for video-streaming site Hulu, which put itself up for sale this past summer.

So who was the highest bidder? According to Business Insider, it was Dish Network, whose $1.9 billion offer beat out both Amazon and Yahoo. The satellite TV company might have been willing to outbid the competition because it’s interested in Hulu’s back-end technology, in addition to the content.

Technically, though, Google submitted the highest bid by a large margin, which was “something in the range of $4 billion.”