If the fashion’s record-breaking September issue paging is any indication, the luxury wave is still booming. So it makes sense that uber-luxury Departures, the tony magazine sent to American Express Platinum and Centurion cardholders, is taking full advantage of that boom in high-end advertising by increasing the frequency of its shelter spinoff Departures Home + Design to twice a year in 2014.
Home + Design launched in May as a supplement to Departures’ annual Culture Issue, covering everything from one-of-a-kind furnishings to entertaining to luxurious homes in far-flung locations. The launch issue, distributed to 500,000 readers, contained 40 ad pages—29 of which were from brands new to Departures. Next year, the supplement will be sent to readers along with the May/June and October issues of Departures.
According to Departures, the flagship title has been having its own successful year, having increased 19 percent in ad paging year to date thanks to the strength of blue-chip advertising categories like watches, jewelry and luxury travel.