Should Bloggers Trust This Service More Than Their Own Intuition?

InboundWriter helps editors find clickable story ideas

Usually writers and editors depend on their wealth of knowledge and instincts when it comes to picking what to write about. InboundWriter, however, believes that the fine art of story selection can be made more accurate with its special algorithms that mine online search and user data behavior.

InboundWriter's paid platform, which launched this month after 18 months of development, allows journalists to input topics. Then its proprietary formulas figure out which topics would drive the most traffic, assigning each term a green, yellow or red score depending on how successful it thinks it would be in getting people to click on the story.

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