Condé Nast, Publicis, Google Launch Luxury Agency La Maison

Vogue design director to oversee content creation

Condé Nast is lending its luxury know-how to a new venture with Publicis Worldwide and Google. Called La Maison, the service will provide luxury clients with consumer insights, content and technology solutions, with an emphasis on helping brands keep up with digital innovation and emerging markets like China.

As part of the service, Condé Nast’s Branded Content Group will create original content for La Maison clients, including editorial, photography and digital video, which will be distributed across Condé’s media channels as well as Google and YouTube.

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