Circ Report: Teen
The first half’s wholesaler disruption was hard on Bauer Publishing, with its dependence on newsstand sales. J-14 missed its 450,000 rate base by 47,333 copies, or 10.5 percent; Twist fell short of its 250,000 rate base by 34,361 copies, or 13.7 percent; and M magazine fell short of its 350,000 rate base by 59,804 copies, or 17.1 percent.
The first-half results led Bauer to reduce its rate base at all three titles for the second half of 2009: J-14 went to 400,000, Twist to 350,000 and M to 200,000.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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