Along with the rest of the industry, business titles had newsstand issues in the second half of ’08, with seven out of 10 titles reporting declines north of 20 percent (Kiplinger’s Personal Finance, SmartMoney).
Amid weak single-copy sales, several magazines have been leaning more heavily on verified, or free public place, copies to make their rate base guarantees (BusinessWeek, Entrepreneur, Inc., Kiplinger’s).
Only Money substantially grew its subscriptions (10.7 percent) in part by growing its loyalty/award points orders to 218,332 copies, or 11.4 percent of its circulation, from 39,843, or 2.1 percent of circ a year earlier. The title also significantly cut its reliance on verified copies to 2.9 percent of its circulation from 10.7 percent in the year-ago period.
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