Special-interest publisher Bonnier, which had until recently been on a buying spree, is going in the other direction, closing Caribbean Travel + Life, Adweek has learned. Bonnier said its Jan./Feb. 2013 issue would be the last.
Bonnier, like other publishers, has been expanding its brands digitally in search of new revenue, but it continues to rely on print advertising, which has remained soft for the industry overall. Earlier this year, the company closed Spa magazine. Last year, MotorBoating folded. The writing’s been on the wall for Caribbean Travel + Life; through the first nine months of the year, ad pages declined 14 percent to 154 versus the year-ago period, per Publishers Information Bureau.
Caribbean Travel + Life publishes 10 times a year and has a circulation of 154,000. Bonnier will fold the title’s content into Islands, a bigger and stronger travel magazine it publishes. Islands will increase its Caribbean coverage with two new themed issues. Three CT+L editorial staffers will lose their jobs in the reorg.
Meantime, Bonnier has quietly relocated some operations of Sound + Vision and Yachting to its Winter Park, Fla., corporate headquarters and grouped other titles together in search of efficiencies. A company rep said those moves were isolated incidents and that there are no plans to move Bonnier’s bigger titles, which include Popular Science, Parenting and Saveur, from New York.
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