Bloomberg LP has poached from rival Dow Jones & Co. the next president for newly acquired Bloomberg BusinessWeek.
Paul Bascobert is chief marketing officer at the consumer media group of News Corp.’s Dow Jones, where he oversees circulation and new revenue growth at The Wall Street Journal and Barron’s in print and online and at MarketWatch.com.
“As we continue to integrate the business with Bloomberg and focus on driving financial performance, market presence and audience development, Paul’s leadership and experience will guide Bloomberg BusinessWeek through its next phase of growth,” Bloomberg LP president Dan Doctoroff and chief content officer Norm Pearlstine said in a memo to staff.
Bloomberg also revealed that it would integrate the online site of Bloomberg BusinessWeek, as it renamed the title this week, into Bloomberg’s digital arm.
Bascobert is Bloomberg’s latest big hire as it fills out BusinessWeek’s executive team. It recently named Josh Tyrangiel as editor.
At Bloomberg, Bascobert will oversee advertising, circulation, finance, and marketing and communications and report to Doctoroff. His appointment takes effect Jan. 4, 2010.
Bascobert will succeed Keith Fox, who will stay on with BusinessWeek’s former owner, the McGraw-Hill Cos.