Bloomberg Bows Luxe Mag

'Markets' doubles down with 'Pursuits' spinoff

Through its terminal business, Bloomberg LP has served as a tool for financiers to make money. Now, it’ll tell them how to spend it.

Bloomberg Markets, the monthly magazine sent free to terminal subscribers, will test Bloomberg Pursuits, a spinoff about the high-end lifestyles, products, and services for its well-heeled readers. The first will publish in March. If successful, it will go biannually or quarterly.

Markets editor Ron Henkoff said unlike other luxe magazines, Pursuits would closely reflect the lifestyle of Markets’ readers, with their passions for exclusive experiences and products (and the ability to afford them).

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