The Associated Press has struck a distribution deal with The Hollywood Reporter and Billboard (both owned by Adweek’s parent company, Prometheus Global Media) that will let AP customers access content from both entertainment outlets, the companies announced this morning.
Starting this month, news and features from The Hollywood Reporter and Billboard will be sold for online use under a content-distribution arrangement with the AP. “It makes for a one-of-a-kind, comprehensive package of entertainment stories every day,” Lou Ferrara, AP managing editor for entertainment, said in a statement.
The Hollywood Reporter editorial director Janice Min and Billboard editorial director Bill Werde said they hoped the agreement would expand their publications’ global reach. In the announcement, Min said that “being part of AP's massive distribution network will open THR to huge new audiences from around the world,” while Werde said he hoped that “the reach of [Billboard brand’s] content will now be increased exponentially.”