Anne Fulenwider Named Editor in Chief of 'Marie Claire' | Adweek Anne Fulenwider Named Editor in Chief of 'Marie Claire' | Adweek
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Anne Fulenwider Named Editor in Chief of 'Marie Claire'

Will replace Joanna Coles

Anne Fulenwider returns to Hearst Magazines.

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Just a few hours after news broke of Marie Claire editor Joanna Coles' move to Cosmopolitan, Hearst Magazines quashed budding rumors of who will inherit Coles' throne by announcing her successor: Brides editor in chief Anne Fulenwider.

Fulenwider was poached from Condé Nast, the former stomping grounds of Hearst Magazines president David Carey, but she is already more than familiar with the Marie Claire brand, having served as its executive editor under Coles from 2009 until October 2011, when she moved to Brides. Previously, she had been a senior editor at Vanity Fair, where she launched the magazine's front-of-book Fanfair section.

Six months into her tenure at Brides, Fulenwider relaunched the magazine, shifting its focus from strictly weddings to the before-and-after of marriage and including more content about sex, travel and finance. Another major strategy change followed last month, when Brides announced that it would scale back from a monthly to a bimonthly publishing schedule and expanding its Web presence.

A Brides rep said the magazine hoped to name a replacement for Fulenwider in the next few weeks. Meanwhile, Keija Minor, the executive editor, is acting EIC.