Allure Rolls Out Mobile-Optimized Site
5,000-plus product reviews will be searchable on smartphones
Beauty magazine Allure is rolling out a mobile site today that lets users sift through its 5,000-plus reviews while on the go—and should prove especially useful for point of purchase decisions.
Parent Condé Nast announced last year that it planned to launch mobile-optimized websites for all of its brands by the end of 2013, and there was a clear case to be made for Allure. The brand said its mobile traffic grew more than 230 percent in the past year and that nearly 40 percent of Allure.com's
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