Zehnder Creates New Dairy Ads | Adweek Zehnder Creates New Dairy Ads | Adweek
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Zehnder Creates New Dairy Ads

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The Louisiana Dairy Industry Promotion Board thought it wanted to use radio to raise awareness of dairy products until its new client, Zehnder Communications, convinced it otherwise.

With a budget of $250,000, president and CEO Jeff Zehnder and his team didn