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Shuts Consultancy to Head Marketing at Web Car-Buying Service
LOS ANGELES–Monte Zator has closed the doors on his consultancy to take a ride with online auto retailer Autobytel.com. Zator, who left TBWA\Chiat\Day in April 1999 to form Zator & Co., joined Autobytel as vice president of marketing after consulting for the company for several months.
“I ended up really liking it here, so we made it a permanent deal,” said Zator, 44. “This is really the best of both worlds.
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